Why does the franchise model work in the Sports Management sector?

After 14 months under the franchise model, Sportmadness establishes the model in Spain and focuses on its international expansion.

When we started the Sportmadness franchise model, everything was in doubt. Nobody had done it before? Was it possible to replicate a 100% service model? Would we be able to describe in detail how a sports management business is run?

To get rid of doubts we started looking for examples of sports management franchises around the world and found some interesting companies to learn from. However, all of them were centered in a certain niche; soccer classes for children between 2 and 12 years, amateur sports leagues … None had a broad service portfolio with services focused on each sport-loving public.


In recent years, along with Sportmadness, other sports management franchise models have emerged that, at least in terms of open units, are working well. These models are appearing mostly in Anglo-Saxon countries (where else?) Mainly the United States and the United Kingdom, but there are also interesting franchises in Australia, India or New Zealand. This disparity of sports themes and places show that the model is growing and that customers (entrepreneurs) appreciate it.

The 3 main social factors that are contributing to the growth of the sports management franchise model.

More and more people are doing sports, regardless of gender, race, age or economic possibilities.

Entrepreneurship continues to grow year after year, as does self-employment.

“Home-based” jobs that allow a better reconciliation of work and family life continue to rise among job preferences.

Although all these social changes are still not too pronounced in Spain and Latin America, or not at least as much as in the Anglo-Saxon countries, it is an unstoppable trend that will change society as we know it. This is an opportunity for many people to change their lives and enjoy a job dedicated to their passion; the sport.

Why do we ensure that the sports management franchise model works?

A year and a half ago we launched our franchise model and during this time we have been lucky to have many sports entrepreneurs who have joined Sportmadness and have started working with our brand, tools and technology.

The results that they have achieved, both in terms of turnover and profitability, have confirmed the hypotheses with which the model was born; It is possible to make a living from your own sports management business. Obviously, having the support of an expert team, a brand and tools, is something that facilitates this work. But let’s not confuse ourselves, we are a support, they (the franchisees) are the protagonists. As we like to say, we are the coaches, they are the players.


Does this mean that the model will work always and for anyone? The answer is obvious. No. The sports management franchise can only work when there are entrepreneurs with the necessary strength to push it, to go out on the street to get business and to offer the best sports experiences, adapting sport events, sport camps and sport academies to each client.

Fortunately we have many of these entrepreneurs in our team, which has allowed us to confirm that the model works and make us a space in a segment, the franchises, where before there had been nothing like Sportmadness.

The challenge is still enormous because besides taking care of and continuing to support our current franchisees, we will soon start working in new countries, which means a qualitative leap in every way. All with the aim of continuing to prove that the model works and that those who bet on Sportmadness manage to achieve a successful business.

Are you also looking to enter the world of sports? Are you a sports manager but do you need a solid team to back you up?