_____ Marketing And Sponsorship

We connect your customers with your brand through sports
We design and organize sports events, campuses, tournaments, leagues and circuits in which your brand is at the center of the user experience

_____ Our method

A complete proposal
4 steps to connect with your audience
The first step is to know you better and understand your real needs. From here we will know who your target audience is, how you traditionally reach them and your relationship with sport so far.
Once the need is detected, we define together the objectives of the campaign and we propose a concrete value proposition to fulfill them. This proposal will contain your sports activation, a marketing action plan and clear KPIs to measure its success.
Through a single intermediary, we will control the correct execution of the activation and the established plan, guaranteeing the best experience for you and your target audience.
Through our digital measurement tools we will analyze the results obtained and the return on your investment. We will give you a campaign report with the analysis of the results and our conclusions.
A unique experience
We are experts at creating sports experiences
Your product or service becomes the main character, connecting with your current and potential customers. We are able to achieve this thanks to 3 key elements:

We follow a specific project management methodology adapted to our sports activities, which guarantees a good execution and the best user experience.


We think global, we act local. We are there where your client needs to live the sport. We have dozens of delegations around the world to adapt to each territory.


We are focused on the user and his experience. Therefore, we develop digital processes in order to having the widest possible reach and optimizing the user experience.

_____ Lovin’ it

I want to request a proposal from Sportmadness

We analyze your needs, we define common objectives and we make an adapted proposal.

We are experts in creating unique experiences for sports lovers, while linking your brand to this sector, which is in permanent growth.

We make people living our events for real, putting your target audience at the center of the sports experience, in direct contact with your brand and ensuring the best quality with our proven project management methodology. In this way, we achieve a constant interaction with your products, at any time of the experience.

We take care of everything. We first listen to your story in order to detect your needs and target audience. Then, we design with you a strategy to link your brand to sports through an activation, which will reach your potential customers before, during and after the experience.

In addition, we organize and execute the sport activation, focusing on maintaining the highest quality in favor of the user’s experience. Our digital tools allow us to measure the scope of the campaign, as well as the return on your investment.

We have a Sportmadness delegate at your disposal, responsible for executing the activation following our proven project management methodology. He or she will be responsible for carrying out the defined action plan and guaranteeing the best user experience.

We are ready. Starting up depends on you. You can request a proposal from Sportmadness by completing the contact form on this page.

We will ask you a series of questions in order to gather more information about your brand so we are able to develop a first customized proposal. From there, we will outline the strategy to get a plan that meets your needs.



I consent the treatment of my data for the following purposes.

The person in charge of data processing, Sportmadness Expansión, with CIF (VAT): B87745675 and address: C / Chile nº10, 28232 Las Rozas, Madrid; receives the consent of the user to keep the data recorded here for a period of 6 years from the end of the activity, in order to manage the registration in activities as well as the implementation and monitoring of these. The planned data transfers correspond to companies of the Sportmadness group, public institutions and companies related by contract with the activity. Extended information in www.sport-madness.com or through the Data Protection Officer dpo.sportmadness@lock4data.es.